About the role

HVD Group is looking for a CRM & Marketing Insights Specialist to take ownership of our Account Engagement platforms and ensure a seamless journey with Salesforce, ensuring optimal lead management, data quality, and actionable insights. This role is central to enabling our marketing and sales teams to work effectively by combining technical CRM expertise with data-driven decision-making.

You will design and implement processes like lead scoring, nurturing campaigns, and advanced reporting to drive measurable results. This is a hands-on role for someone who thrives on building scalable systems, analyzing data, and proactively improving how we manage and utilize marketing and sales data. 

Responsibilities & tasks

• CRM Workflows and Lead Management

Develop Salesforce workflows for lead management.

Maintain a lead scoring system for SDRs and sales.

Optimize lead handover processes.

• Lead Nurturing and Campaign Support

Design nurturing workflows with content managers.

Segment audiences for targeted campaigns.

Collaborate with SDRs on tailored campaigns.

• Data Quality and Insights

Ensure data integrity and conduct audits in Salesforce.

Analyze data for strategic insights.

• Reporting and Analytics

Responsibility for system setup and a seamless flow between website and Salesforce.

Create reports to track conversion rates and campaign effectiveness.

Evaluate campaign ROI.

• Collaboration and Training

Support SDR and sales teams with insights.

Train teams on CRM best practices and align processes.

Required skills and qualifications

• Hands-on experience with Salesforce and Account Engagement (Pardot), including building automations and workflows.
• Proven ability to design and implement lead scoring models and nurturing workflows.
• Strong analytical skills, with experience in creating reports and dashboards.
• Attention to detail in data management and an ability to ensure data quality and integrity.
• Proactive mindset,capable of identifying and solving challenges without extensive guidance.
• Strong collaboration and communication skills, comfortable working with diverse teams.

Application

Does this job description sound like you? You are welcome to submit your application via our application form below. We do not accept applications by email. If you have questions about the position or the recruitment process, you are warmly welcome to contact Erika Collin, who is the responsible recruiter in this process. The position is full-time, starting as soon as possible. Office located in: